Terms of Service

By applying to, enrolling in, or using any fitcru programme or service — including the fitcru website, WhatsApp coaching groups, and any related materials — you agree to be bound by these Terms of Service.

If you do not agree with any part of these terms, please do not use our services. These terms apply to all clients, prospective clients, and visitors to our website.

fitcru provides precision nutrition coaching, lifestyle programming, and blood marker analysis support. All protocols are delivered by qualified nutrition coaches under the supervision of Prateek Kumar.

fitcru is not a medical practice. Our services do not constitute medical advice, diagnosis, or treatment. You should always consult a qualified medical professional before making significant changes to your diet, exercise, or supplement regimen — particularly if you have an existing medical condition or are on prescribed medication.

The guidance we provide is based on nutritional science, lifestyle medicine, and your personal health data. It is intended to complement, not replace, the care of your GP or specialist.

fitcru programmes are designed for adults aged 18 and above. By applying, you confirm that you meet this requirement.

You agree to provide accurate, current, and complete information during the application and onboarding process, including your health history and blood work. Withholding material health information may affect the quality of care we can provide.

fitcru reserves the right to decline or discontinue service to any client at its discretion, including in cases where the client's health complexity falls outside the scope of nutrition coaching and requires direct medical management.

Fitcru programmes require active participation. This includes completing check-ins, responding to coach communications, attending scheduled calls, and following through on the protocol as designed. Results are significantly influenced by adherence.

You agree to treat all fitcru coaches, staff, and fellow group members (where applicable) with respect. Abusive, threatening, or inappropriate behaviour is grounds for immediate programme termination without refund.

Protocols, meal plans, and all materials provided to you by fitcru are created specifically for you and remain the intellectual property of fitcru. They may not be shared, resold, or republished without written consent.

Programme fees are communicated during your onboarding call and confirmed in writing before payment is taken. All fees are in Indian Rupees (INR) unless stated otherwise.

Payment plans (where offered) require timely settlement. Missed payments may result in suspension of coaching services.

Given the personalised nature of fitcru programmes — which involve significant coach time and protocol development from day one — refunds are not available once your protocol has been delivered. If you have concerns about your programme, please raise them with your coach or email hello@fitcru.com. We are committed to resolving issues in good faith.

In exceptional circumstances (e.g. serious medical emergency preventing participation), fitcru will consider programme pauses or partial credits on a case-by-case basis.

Any changes to your diet, physical activity, or supplementation carry inherent risks, particularly if you have pre-existing health conditions. By enrolling in a fitcru programme, you acknowledge these risks and agree that fitcru, Prateek Kumar, and the fitcru coaching team are not liable for any adverse health outcomes arising from your participation.

You are responsible for notifying your fitcru coach of any changes to your health, medications, or medical advice during your programme. Failure to do so may affect the suitability of your protocol.

fitcru strongly recommends that all clients share their fitcru protocol with their GP, especially where blood markers indicate clinical conditions such as pre-diabetes, fatty liver, or thyroid dysfunction.

All content on the fitcru website — including text, graphics, programme descriptions, and design — is the property of fitcru and protected by applicable intellectual property laws.

Personal protocols, meal plans, workout prescriptions, and coaching materials delivered to you are licensed for your personal use only. They may not be reproduced, shared commercially, or published without prior written consent from fitcru.

To the fullest extent permitted by law, fitcru's total liability to you for any claim arising out of or related to these terms or our services shall not exceed the total amount paid by you for the programme in question.

fitcru is not liable for indirect, incidental, or consequential damages — including loss of income, loss of data, or health outcomes — arising from your use of our services.

This limitation does not exclude liability for death or personal injury caused by our negligence, or for fraudulent misrepresentation.

You may discontinue your fitcru programme at any time by notifying your coach in writing. Please note that discontinuation does not automatically entitle you to a refund (see Payments and Refunds above).

fitcru may suspend or terminate your access to coaching services if you breach these terms, fail to make agreed payments, or behave in a manner that is harmful to coaches or other clients.

These Terms of Service are governed by the laws of India. Any disputes arising out of or in connection with these terms shall be subject to the exclusive jurisdiction of the courts of Mumbai, Maharashtra.

We will always attempt to resolve disputes informally first. If you have a concern, please email hello@fitcru.com before pursuing formal action.

We may update these Terms of Service from time to time. The 'Last updated' date at the top of this page reflects the most recent revision. Your continued use of fitcru services after any change constitutes acceptance of the revised terms.

Significant changes will be communicated to active clients via email or WhatsApp.