Prateek Kumar — Founder & CNO, fitcru

Blood-work first

Always. No exceptions.

The founder

Prateek Kumar,
Founder & CNO

Prateek is a leading Functional Nutritionist and High-Performance Coach known for helping professionals — and women in their 30s and 40s — reverse metabolic age and achieve lasting health. After overcoming his own chronic conditions, he built a science-backed system that has transformed over 1,000 lives globally.

Certified through Stanford Online, Precision Nutrition, and NASM, Prateek has coached CEOs, founders, and public figures like Shahid Kapoor and Sonakshi Sinha — grounded always in blood markers, hormonal science, and the reality of an uncompromising life.

1,000+

Clients transformed

10+

Years experience

5.0

Client satisfaction

200k+

Community members

No matter your age, you'll always wish you started younger. Today is the youngest you'll ever be — so start today!

Coach Prateek Kumar

The philosophy

“You don't need more willpower.
You need a route your biology already agrees with.”

Expertise

Built from a decade of
clinical precision.

After overcoming his own chronic conditions, Prateek built a science-backed system that has transformed over 1,000 lives globally — certified through Stanford Online, Precision Nutrition, and NASM.

Areas of clinical focus

Precision NutritionHormonal HealthBlood Marker AnalysisMetabolic ScienceGut MicrobiomeBehavioural ChangePCOS ProtocolPostpartum NutritionLipid ManagementInsulin ResistancePerimenopausePerformance Physique

Led by: Prateek Kumar

India's leading expert in high-performance metabolic reversal for founders, business owners and CXOs.

+ the fitcru sr. coaches team

Meet our team

Our Coaches

The senior coaches behind every fitcru transformation.

Alisha Chinoy

Alisha Chinoy

Health and Nutrition

I'm a certified health coach who helps women lose body fat without giving up the foods they love. My approach focuses on building sustainable habits, improving nutrition, and healing the relationship with food, so results are achievable, enjoyable, and long-lasting.

SpecializationPostpartum nutrition

CertificationsPrecision Nutrition course

Kareena Shah

Kareena Shah

Health and Nutrition

I have a background in Biochemistry and Biotechnology, and I'm passionate about helping people build healthier, more sustainable lifestyles. My coaching is centered around creating realistic habits that fit into everyday life.

SpecializationSustainable fat loss & body recomposition, women's hormonal wellness, nutrition for busy professionals

CertificationsPN Nutrition — Level 1

Prateek Kumar

Prateek Kumar

Health and Nutrition

I'm a Fitness Coach at fitcru with extensive experience in helping individuals achieve their health and fitness goals through sustainable nutrition, personalized training, and lifestyle modifications.

SpecializationFat loss, muscle gain, body recomposition, strength training

CertificationsCertified Fitness & Nutrition Coach — Precision Nutrition, NASM

Sneha Fulwadhya

Sneha Fulwadhya

Health and Nutrition

I'm a proud mom to an amazing son and a passionate nutrition coach who believes that good health comes from building sustainable habits, not following restrictive diets or chasing quick fixes.

SpecializationPostpartum balance for new moms, emotional eating, PCOS/PCOD, corporate women

CertificationsPost Graduate

Aanya Luthra

Aanya Luthra

Accountability and Habit

My own journey is what pulled me toward nutrition. My approach is food-first and sustainable: no crash diets, no guilt, just building habits that actually work with your body's hormones instead of against them.

SpecializationPCOS & hormonal health, insulin resistance, fertility nutrition

CertificationsDiploma in Nutrition, Dietetics & Health Management

Manshi Karnani

Manshi Karnani

Accountability and Habit

A practicing Dietitian with 3.5 years of clinical experience in helping individuals achieve sustainable health through evidence-based nutrition, with two specialised diplomas and a Postgraduate qualification.

SpecializationWeight loss, PCOS

CertificationsPursuing PN Nutrition — Level 1

Rebecca Renee Joseph

Rebecca Renee Joseph

Accountability and Habit

With 8 years of dedicated experience in multispecialty hospital settings, I have blended clinical expertise with a deep passion for touching lives through the power of nutrition.

SpecializationOncology nutrition, metabolic disorders

CertificationsLife membership, IAPEN & IDA — Certificate in Renal & Oncology Nutrition

Nishita Deep Gala

Nishita Deep Gala

Accountability and Habit

I have a master's degree in Commerce, and I've also pursued ECCE with a specialisation in special children. I'm currently pursuing the Precision Nutrition course.

SpecializationVegetarian clients

CertificationsCrash course in Ophthalmology

Alisha Chinoy

Alisha Chinoy

Health and Nutrition

I'm a certified health coach who helps women lose body fat without giving up the foods they love. My approach focuses on building sustainable habits, improving nutrition, and healing the relationship with food, so results are achievable, enjoyable, and long-lasting.

SpecializationPostpartum nutrition

CertificationsPrecision Nutrition course

Kareena Shah

Kareena Shah

Health and Nutrition

I have a background in Biochemistry and Biotechnology, and I'm passionate about helping people build healthier, more sustainable lifestyles. My coaching is centered around creating realistic habits that fit into everyday life.

SpecializationSustainable fat loss & body recomposition, women's hormonal wellness, nutrition for busy professionals

CertificationsPN Nutrition — Level 1

Prateek Kumar

Prateek Kumar

Health and Nutrition

I'm a Fitness Coach at fitcru with extensive experience in helping individuals achieve their health and fitness goals through sustainable nutrition, personalized training, and lifestyle modifications.

SpecializationFat loss, muscle gain, body recomposition, strength training

CertificationsCertified Fitness & Nutrition Coach — Precision Nutrition, NASM

Sneha Fulwadhya

Sneha Fulwadhya

Health and Nutrition

I'm a proud mom to an amazing son and a passionate nutrition coach who believes that good health comes from building sustainable habits, not following restrictive diets or chasing quick fixes.

SpecializationPostpartum balance for new moms, emotional eating, PCOS/PCOD, corporate women

CertificationsPost Graduate

Aanya Luthra

Aanya Luthra

Accountability and Habit

My own journey is what pulled me toward nutrition. My approach is food-first and sustainable: no crash diets, no guilt, just building habits that actually work with your body's hormones instead of against them.

SpecializationPCOS & hormonal health, insulin resistance, fertility nutrition

CertificationsDiploma in Nutrition, Dietetics & Health Management

Manshi Karnani

Manshi Karnani

Accountability and Habit

A practicing Dietitian with 3.5 years of clinical experience in helping individuals achieve sustainable health through evidence-based nutrition, with two specialised diplomas and a Postgraduate qualification.

SpecializationWeight loss, PCOS

CertificationsPursuing PN Nutrition — Level 1

Rebecca Renee Joseph

Rebecca Renee Joseph

Accountability and Habit

With 8 years of dedicated experience in multispecialty hospital settings, I have blended clinical expertise with a deep passion for touching lives through the power of nutrition.

SpecializationOncology nutrition, metabolic disorders

CertificationsLife membership, IAPEN & IDA — Certificate in Renal & Oncology Nutrition

Nishita Deep Gala

Nishita Deep Gala

Accountability and Habit

I have a master's degree in Commerce, and I've also pursued ECCE with a specialisation in special children. I'm currently pursuing the Precision Nutrition course.

SpecializationVegetarian clients

CertificationsCrash course in Ophthalmology

Alisha Chinoy

Alisha Chinoy

Health and Nutrition

I'm a certified health coach who helps women lose body fat without giving up the foods they love. My approach focuses on building sustainable habits, improving nutrition, and healing the relationship with food, so results are achievable, enjoyable, and long-lasting.

SpecializationPostpartum nutrition

CertificationsPrecision Nutrition course

Kareena Shah

Kareena Shah

Health and Nutrition

I have a background in Biochemistry and Biotechnology, and I'm passionate about helping people build healthier, more sustainable lifestyles. My coaching is centered around creating realistic habits that fit into everyday life.

SpecializationSustainable fat loss & body recomposition, women's hormonal wellness, nutrition for busy professionals

CertificationsPN Nutrition — Level 1

Prateek Kumar

Prateek Kumar

Health and Nutrition

I'm a Fitness Coach at fitcru with extensive experience in helping individuals achieve their health and fitness goals through sustainable nutrition, personalized training, and lifestyle modifications.

SpecializationFat loss, muscle gain, body recomposition, strength training

CertificationsCertified Fitness & Nutrition Coach — Precision Nutrition, NASM

Sneha Fulwadhya

Sneha Fulwadhya

Health and Nutrition

I'm a proud mom to an amazing son and a passionate nutrition coach who believes that good health comes from building sustainable habits, not following restrictive diets or chasing quick fixes.

SpecializationPostpartum balance for new moms, emotional eating, PCOS/PCOD, corporate women

CertificationsPost Graduate

Aanya Luthra

Aanya Luthra

Accountability and Habit

My own journey is what pulled me toward nutrition. My approach is food-first and sustainable: no crash diets, no guilt, just building habits that actually work with your body's hormones instead of against them.

SpecializationPCOS & hormonal health, insulin resistance, fertility nutrition

CertificationsDiploma in Nutrition, Dietetics & Health Management

Manshi Karnani

Manshi Karnani

Accountability and Habit

A practicing Dietitian with 3.5 years of clinical experience in helping individuals achieve sustainable health through evidence-based nutrition, with two specialised diplomas and a Postgraduate qualification.

SpecializationWeight loss, PCOS

CertificationsPursuing PN Nutrition — Level 1

Rebecca Renee Joseph

Rebecca Renee Joseph

Accountability and Habit

With 8 years of dedicated experience in multispecialty hospital settings, I have blended clinical expertise with a deep passion for touching lives through the power of nutrition.

SpecializationOncology nutrition, metabolic disorders

CertificationsLife membership, IAPEN & IDA — Certificate in Renal & Oncology Nutrition

Nishita Deep Gala

Nishita Deep Gala

Accountability and Habit

I have a master's degree in Commerce, and I've also pursued ECCE with a specialisation in special children. I'm currently pursuing the Precision Nutrition course.

SpecializationVegetarian clients

CertificationsCrash course in Ophthalmology

Client results

The proof is in the markers,
not the mirror.

4 years, 3 doctors, 2 dieticians. Nothing shifted my PCOS. 11 weeks with Prateek: TSH from 4.8 to 2.1. First full night's sleep in years.

TSH: 4.8 → 2.1 mIU/LWk 11
SR

S.R., Mumbai

VP Finance · PCOS

Gym 5 days, eating clean — weight frozen for 2 years. Prateek found insulin resistance nobody had flagged. 5.5kg in 8 weeks without starvation.

HOMA-IR: 3.8 → 1.4Wk 8
AK

A.K., Bengaluru

Founder · Insulin resistance

Doctor wanted statins. I asked for 90 days. Prateek's lipid protocol dropped my LDL 44 points. No statins — my GP called it remarkable.

LDL: 178 → 134 mg/dLWk 12
HK

H.K., Ahmedabad

Business owner · Cholesterol

Your health should work
as hard as you do.

Start with a 20-minute conversation. Prateek will tell you exactly what's happening and what's possible.